West Yorkshire Consortium of Colleges

Taking Facebook and Instagram Advertising to the Next Level: RedKite

Taking Facebook and Instagram Advertising to the Next Level: RedKite - 1727

Game Changer - Workshop Three

  • The importance of storytelling to your business
  • Use of social media to grow your business
  • Customer discovery and channels to your customer
  • Online sales
  • Within this workshop we focus on creating online presence with the digital marketing canvas evaluating the best online options for Facebook and Instagram advertising. The core element is understanding their customer and how Facebook and Instagram advertising can be effectively used to generate cost effective lead generation and potentially create activity that goes viral. We use the example of York Roast Company which we assisted in developing the Yorkie Pud Wrap and the video that was seen by 7 million people.
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