For companies who either do not have social media accounts created or already have a programme in place, this course takes participants through key bet practices of successful social media branding such as building your social media brand, using your social media brand as a platform for growth; creative elements that impact your brand i.e. logos, colours etc.; and brand voice. We then explore how to develop content to meet the needs of your social media audience by creating content that secures your brand communication and persuades your audience to engage with your content or visit your website and proceed to the next stage of their purchase journey. The course explains what content strategy is, processes and tools, creation and workflow and managing content.