West Yorkshire Consortium of Colleges
Search Engine Marketing Unlocking the Secrets: Leeds City College - 1158

This half day high impact course is a great introduction if you want to conquer Google and increase traffic flow to your website. You will become well versed in Search Engine Optimisation (SEO) and Pay Per Click Advertising (PPC) including: The basics of `on page` optimisation; why having good content and linking is important; how to integrate best practice with social media marketing; how to avoid search penalties; and, monitoring results.

*Please note this course has been altered to reflect the course price per individual*

This course requires a minimum of six participants to run.