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Professional Marketing CIM Certificate Level 4 Kirklees College

Professional Marketing CIM Certificate Level 4 Kirklees College - 451

There are 3 units which will make up the Level 4 Certificate in Professional Marketing qualification.

Core Units

  • Marketing (assessed by examination)
    • The role and function of marketing in some depth, as well as what influences the behaviour of your customers. You will be able to apply and adapt a marketing mix to satisfy customer needs.
  • Integrated Communications (assessed by assignment)
    • The many different ways of communicating with customers, both inside and outside the organisation.

Electives (choose 1)

  • Customer Experience (assessed by assignment)
    • Understand all aspects of your customers’ experience so that you can ensure you deliver expectations in a consistent way. Monitor and measure their satisfaction so that you can make appropriate improvements as necessary.
  • Digital Marketing (assessed by assignment)
    • How to apply practical knowledge, including the effective use of a digital marketing toolkit.

To achieve the complete Level 4 Certificate in Professional Marketing you must achieve the 2 core modules + 1 elective

You can study any of them as 'stand alone' modules and on achievement are awarded a Level 4 Award in Professional Marketing.

Ours is a blended learning model (a mix of face to face and online learning) so the plan is that:

Each 10 week module is delivered consecutively starting with 'Marketing'

For each module you will:

  • Receive learning materials from us and CIM
  • Attend college for 3, 2 hour evening sessions in each of the modules
  • Have access to our VLE
  • Receive online tutorial support
  • Receive assessment support

CIM mark all the submitted work.

You will need to commit to around 10 hrs a week of study time.

As well as studying with us you also have to be registered with CIM. You pay a registration and then a fee for each of the modules which covers some learning materials and all your assessment fees. Full membership comes once you have achieved your qualification.

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