This programme provides senior marketers with the theoretical and practical skills to drive meaningful change and business growth through marketing and marketing team management. It focuses on areas identified by the business world as ‘must haves’ for senior marketers aspiring to become the leaders of the future. Learn how to manage a marketing programme by examining real-world examples and case studies that can be immediately applied to your marketing department.
- current challenges in todays marketing landscape
- how to critically assess challenges and create solutions
- implementing change
- creating cohesion and consistancy throughout your marketing function
- creating and maintaining value for all stakeholders