West Yorkshire Consortium of Colleges

Key Account Management - Maximise Opportunity: ITS Group

Key Account Management - Maximise Opportunity: ITS Group - 1623

This programme is suitable for sales professionals who would benefit from applying step by step strategies for generating increased revenue from existing customers. Survival in today’s market place does not depend on price alone. Learn how to differentiate yourself and your products and services, maximising sales opportunities by increasing customer account penetration.

On completion of the course, participants will have explored techniques for influencing prospects in order to win and retain business and will have investigated how to:

- Increase sales volumes and key account business

- Encourage key decision makers to make their decisions

- Develop strategies for managing “difficult” and “demanding” client behaviour

- Engage and compel key customers to buy.

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