West Yorkshire Consortium of Colleges
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Delivering World Class Customer Service Craven College

Delivering World Class Customer Service Craven College - 350

The key to effective business is often in the way that personal relationships are developed between people. It is therefore important that customer service staff ensure they develop the right climate for a successful relationship – ideally on a long term basis. This is important for business to business sales but is also relevant in the development of relationships with personal customers.It covers:

  • Defining outstanding customer service
  • Emotional intelligence and its roles in sales
  • Through whose eyes are you looking at your product
  • Promoting features or benefits
  • Building and maintaining a relationship
  • Reading customers and responding to signals (positive and negative)
  • Active listening skills
  • Overcoming objections

There is no formal assessment for this course.

If your organisation is based in North Yorkshire it must be working in one of the following sectors to be eligible for funding through The Skills Service: manufacturing (except food), transport and logistics, digital and creative, business and finance, medical technology or retail.

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