West Yorkshire Consortium of Colleges
Create an Effective Online Presence: Go Strategy - 1562

This course introduces participants to a range of topics associated with creating and managing the online presence of a business. You will learn how to create an online presence – including the design and development of a web presence, using main stream web authoring software to develop a website, multimedia software and techniques to enhance a responsive web presence. A foundational knowledge of search engine optimisation (SEO), security issues, and social media integration. On completion, participants will be able to create a multidimensional digital presence through a variety of channels. This course is delivered in a classroom environment however, participants are encouraged to bring a laptop if they wish to apply the learnings in real-time throughout the course.