West Yorkshire Consortium of Colleges

Building Your Own Brand for Hospitality and Tourism: RedKite

Building Your Own Brand for Hospitality and Tourism: RedKite - 1703

Game Changer for Tourism Businesses Workshop Three

  • The importance of storytelling to your business
  • Use of social media to grow your business
  • Customer discovery and channels to your customer
  • Online sales
  • Within this workshop we utilise the brand canvas and focus on the values of the business and reflect these in the development of their brand and brand architecture. The outcome is for the business to have a brand strategy/manual.
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