The most effective sales person is a good listener. People always know they can do better, but knowing it and doing it are two different things. This course sharpens up selling skills and helps sales people re-assess how effective they are. It is excellent for people with sales experience because it challenges values and improves objectivity but it is also suitable for those who want grounding in selling skills. It gives practice in the techniques learned and confidence to apply them. It makes participants think – and it will also increase their sales.