West Yorkshire Consortium of Colleges
A Beginner’s Guide to Search Engine Optimisation (One Day): Go Strategy - 1553

This one-day interactive workshop course will prepare any entry-level learner to understand important aspects of SEO and basics of implementing a programme. Participants will gain a good understanding of how search engines ranke your website and pages, how to identify best keywords to target and on-page/off-page techniques. The course topics are:

- An introduction to SEO

- Researching keywords

- Creating an SEO plan

- On/off page optimisation

- Analytics and measurement

This course is delivered in a classroom environment however, participants are encouraged to bring a laptop if they wish to apply the learnings in real-time throughout the course.

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