West Yorkshire Consortium of Colleges
A Beginner’s Guide to Search Engine Optimisation (One Day): Calderdale College - 1695

This course covers the essentials of search engine optimisation i.e.

How search engines gather data about your website

How Google, Bing etc. analyse users search queries

How search engines match queries to web pages in search results

How search engines rank natural results

How users respond to search engine results pages

How to analyse and evaluate your competitive search position

How to identify your SEO priorities

How to construct landing pages and SEO-friendly web sites

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